Summary
The Project:
ARC Savannah is a local arts community organization in Savannah, GA. Our team took on the role of a consultant, being asked to apply design management knowledge to help the organization to gain more influence in the Savannah art community.
My Role:
I used a territory map to define the roles of the art community. I applied the primary research in designing the stakeholder map and market segments analysis. I created the frameworks for showing the case studies. I was also a participant in the team responsible for the BMC and for implementing the map for ARC. I led the Video Pitch group and used Adobe After Effect to create the Video Pitch for ARC.
What I Learned:
I gained experience with several frameworks that are used for organizations. Additionally, I learned how to design a business video pitch and how to present the final result by curating a workshop for clients and guests.
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More details about this project: http://ilazheng.com/portfolio/arc-team-project/